What is SEO (On Page & Off Page SEO)

 

                           What is Search engine optimization?

 

SEO is the technique of improving a web site ranking in search engines. SEO thus helps you get traffic from search engines and other web site. If the website has more traffic then search engine will crawl it in very short times in comparison with other websites.

Types of seo :-

 1= On Page Seo (30%)

2= Off Page Seo (70%)

1:- On Page =    on page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page

·         Keyword search

·         Add Title Tag 

·         Add Meta Description Tags in all website page

·         Add keyword

·         Add favicon

·         Add web master tool all search engine (Google, yahoo, msn, alexia)

·         Add Robots.txt and Humans.txt

·         Add Meta tag in all images & add Title in all Hyperlink & Paragraph.

·         Add .htaccess file

·         Add xml sitemap

·         Page and all type of file compression status.

·         Setup analytics tools

 

Most important points in on page seo

1=   Make URL’s is seo friendly with help .htaccess file

2= Background repeat images should be of 1px. And used .GIF file in flash.

3= Title should be of 66 characters & Description should be of 150-155 characters in Google and 145-150 characters in yahoo.com

4=and keyword should be of 250 characters including spaces & maximum 20 keyword used in one web site …

5=used image and flash size 50kb & Page size should not be more than 25 kb

6= Use favicon make it with 16X16 px with .ico plugging

7= URL Length Less than 1000 is good and less than 100 is better.

8= Use 4 keywords in page title in between “|”, 7 words at most and maximum 66 characters in one Title.

2:- Off Page Seo: - Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Google Page Rank and better search engine rankings.

Work in off page

·         Search engine submission

·         Directory submission

·         Social bookmarking submission

·         Article submission

·         Blog generation & blog commenting

·         Link wheel

·         Classified ads

·         Press release

·         Social Media Monitoring

Most important points in off page seo

1= to get better results: - Submit on 120 - 200 high pr do follow directories for one domain per day.

2= to get better back link results: - Submit on 30 bookmarking per day in one domain

 

 

Different Way of SEO:-

1:- White hat seo     2:- Black hat seo   3:- Gray hat seo

White Hat SEO :- Also known as natural search engine optimization or organic search engine optimization, ethical seo, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Back links network to improve a site's Position.

Black Hat SEO: - Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Grey hat seo: - Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content. It is a soft form of Black hat seo or we can say that it is tricky part of seo.